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Why Mooi Beauty

Mooi Beauty™ is a Singaporean beauty and lifestyle brand committed to aesthetically pleasing self-care products that are functional, sustainable and affordable. Founded by two individuals with a passion for beauty, Emily Tan & Charlene Oh saw a gap in the teeth whitening market when they noticed people experiencing pain from the costly teeth whitening treatments available. They were determined to fill this gap by providing a premium pain-free solution that is affordable.

In 2018, we started our R&D and carefully curated ingredients, with minimal filler ingredients

The Mooi Teeth Whitening Home Kit has attained raving reviews since its launch and is currently the flagship product of Mooi Beauty ™

No Animal Testing

Our two founders are both animal lovers who believe in cruelty-free products without animal testing.

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No Animal Testing

Our two founders are both animal lovers who believe in cruelty-free products without animal testing.

No Pain

Pain is often associated when it comes to teeth whitening procedures. A common chemical used in teeth whitening is hydrogen peroxide or carbamide peroxide. They both erode the external layer of a tooth’s enamel, causing pain as a side effect if not done under professional dental supervision. As part of our product line, we do not use any peroxides to protect your enamel while you whiten your teeth at home.

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No Pain

Pain is often associated when it comes to teeth whitening procedures. A common chemical used in teeth whitening is hydrogen peroxide or carbamide peroxide. They both erode the external layer of a tooth’s enamel, causing pain as a side effect if not done under professional dental supervision. As part of our product line, we do not use any peroxides to protect your enamel while you whiten your teeth at home.

Vegan and Halal Friendly

As a local brand from Singapore, a multiracial nation, we developed products that are suitable for all communities. Neither animal nor animal-derived products are used, so we are 100% vegan friendly, too!

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Vegan  and Halal Friendly

Vegan and Halal Friendly

As a local brand from Singapore, a multiracial nation, we developed products that are suitable for all communities. Neither animal nor animal-derived products are used, so we are 100% vegan friendly, too!

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Social Proof

Let the reviews do the talking. We do not edit before and after reviews submitted by users, nor do we steal them from the web.

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Social Proof

Let the reviews do the talking. We do not edit before and after reviews submitted by users, nor do we steal them from the web.

No Teeth and Gum Sensitivity

If you are struggling with existing teeth and gum sensitivity, stop using invasive products on your teeth to prevent further damage. At Mooi Beauty, we believe that less is more. Less invasive, and more oral-loving ingredients only.

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No Teeth and Gum Sensitivity

If you are struggling with existing teeth and gum sensitivity, stop using invasive products on your teeth to prevent further damage. At Mooi Beauty, we believe that less is more. Less invasive, and more oral-loving ingredients only.

See Results In 14 Days!

Results vary from individual.
You are recommended to use over-the-counter teeth whitening products for at least 14 days consecutively to see optimal results.

Happy Smiles Guarantees

Our #1 priority here at Mooi Beauty is your Smile Journey. We created all our products with you in mind, and your satisfaction means everything to us. If our products can’t make you smile, talk to us and we will solve it, whatever it takes. Just reach out to our Customer Happy Smiles Team

We’re here for you. Happy Smiles. Guaranteed.

Mooi Beauty
5.0
Based on 3 reviews
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Lee Jia Wei
Lee Jia Wei
2020-05-08T14:04:53+0000
I really like this product! I’ve been using it for quite some time now and noticed quite a difference, especially from... afar 😂it’s more affordable than going to the clinics as well & you can do maintenance any time you want! I’ll repurchase when i’m done with my last tube!read more
Yuanpting Oh
Yuanpting Oh
2020-04-29T09:16:50+0000
Was not a fan of home teeth whitening kit since the first one that i bought was a waste of money as it did not have any... significant result and even caused me sensitivity. Saw Mooi on Straits Times recently and decided to give it another try since its pretty affordable. And within just one use, i could tell a visible difference and i am already on my 7th day and i can say for sure it works!!! i dont really give reviews but this product is legit good. (oh btw Im a heavy coffee drinker too)read more
Matt Siew
Matt Siew
2020-04-16T06:38:59+0000
It's my first home teeth whitening kit and I was really sceptical if it's able to lighten tobacco stains. However, I'm... pleased to say that just after 3 days of use my teeth were so much whiter. *applied gel directly to teeth. I don't have perfectly straight teeth, but the soft tray still fits pretty comfortably, really liked the auto-shut function too. If you too are skeptical, you should just give it a try yourself 👍🏻read more
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